BULSTRAD AND BULSTRAD LIFE ARE SUPERBRANDS FOR BULGARIA FOR 2015-2016
During the official ceremony of Superbrands Bulgaria held on 27 October 2015 at Sofia Event Center in Sofia, BULSTRAD and BULSTRAD LIFE were awarded special certificates as two Superbrands chosen with the support and votes of the consumers and the independent jury in the competition. In addition to that, BULSTRAD and BULSTRAD LIFE are included in the official publication of the fifth print edition of Superbrands Bulgaria for 2015/2016. The two companies also received a special license which allows them to use the official Superbrands symbol for 2015/2016.
Superbrands is a testimony to the exceptional reputation of the brand among present and potential customers, investors and the media. Based on an official online vote of consumers in Bulgaria, these certificates are granted to the strongest consumer and corporate brands on the national market. BULSTRAD and BULSTRAD LIFE VIENNA INSURANCE GROUP won their certificates after a selection made by an independent jury of volunteers on the basis on the following criteria:
- Does the brand represent quality products and services?
- Reliability: Can the brand be trusted to deliver consistently against its promises and maintain product and service standards?
- Distinction: Is the brand not only well known in its sector but suitably differentiated from its competitors? Does it have a personality and values that make it unique within its market place?
The positive answers given to these questions made our companies recipients of the prestigious certificate during the 5th anniversary of Superbrands in Bulgaria.
The global Superbrands program was established in the UK in 1995. Since then the company has expanded its presence to more than 88 countries, consolidating its authority as an independent brands arbiter and working actively with more than 5,000 leading global brands and with the most prominent figures in the field of marketing, business and public life. In Bulgaria the program was launched at the end of 2005.
In 2015 Superbrands Bulgaria is celebrating three important anniversaries: 20 years of Superbrands International, 10 years of Superbrands Bulgaria and the 5th published edition of Superbrands Bulgaria.
The certificates were accepted by representatives of the two brands: Mr. Ivan Ivanov, MB member of ZAD BULSTRAD VIENNA INSURANCE GROUP, and Mr. Angel Videnov, actuary in charge at ZAD BULSTRAD LIFE VIENNA INSURANCE GROUP.