The trademark Bulstrad is amongst the 69 top brands in Bulgaria
The first edition of the Superbrands book in Bulgaria was presented on 6 December 2006 at Sheraton Sofia Hotel Balkan.
The luxurious catalogue traces the history, road of success and latest achievements of the 69 strongest brands in Bulgaria in the field of consumer goods and services.
The trademark Bulstrad together with 69 other global and Bulgarian brands was awarded by the president of the worldwide Superbrands organization Bill Colrgave and the chairman of the Board of Superbrands Bulgaria Hristo Droumev.
The project is part of the Superbrands global program, focusing on distinguishing and promoting the exceptional brands (both global and local) operating on the national market. Superbrands editions are an original encyclopaedia of the most prominent brands.
The right to participate in the prestigious edition is given after a selection by an independent jury of experts.
As a result of the two votes, as strongest global brand on the national market was pointed Coca-Cola and M-Tel was awarded the status of a strongest Bulgarian brand.