Bancassurance and Embedded insurance
At BULSTRAD VIENNA INSURANCE GROUP, we empower leading banks, financial institutions and companies across multiple industries with modern B2B and B2B2C insurance solutions. Backed by the international strength of Vienna Insurance Group, we deliver protection that is seamless, reliable and designed to elevate your customer experience.
Bancassurance
Strengthen your financial offering with fully integrated insurance products that support risk management and enhance customer trust. Our solutions fit naturally into banking processes—simple, efficient and built for long‑term value.
Our Key Strengths:
- Smooth integration into banking processes and customer service
- Insurance solutions that enhance risk management and deliver added value
- Stability strengthened by the international know‑how of Vienna Insurance Group
- a flexible, collaborative approach aligned with partner strategy
Together, we deliver assurance and comprehensive protection for our clients, supporting them through critical financial decisions and addressing their everyday needs with reliability and car
Embedded Insurance
Embedded Insurance is an innovative B2B2C model that connects insurers with companies across diverse sectors to co‑create convenient, client‑centric insurance solutions. Our products become embedded directly into the purchase journey, making protection intuitive, effortless and naturally aligned with customer needs right at the point of purchase.
Our embedded partners include:
- Retailers
- Utility providers
- Manufacturers of home and technical equipment
- Telecommunications companies
- Non‑bank financial institutions
- Sports and fitness centers
- and many other industries
With the embedded solutions of BULSTRAD VIENNA INSURANCE GROUP, you can enhance your products and services with tailored insurance coverage that meets the expectations and lifestyle realities of your customers.

Български